What Is Coze?Coze 是什么?
Coze (扣子, coze.com international / coze.cn China) is ByteDance's no-code AI agent builder: describe a bot, drag together a workflow, plug in knowledge bases and plugins, and publish it to chat apps. It launched internationally in November 2023 — one week after OpenAI's GPTs — and the Chinese edition 扣子 followed in spring 2024, riding the agent wave to millions of registered users.Coze(扣子,国际版 coze.com / 国内版 coze.cn)是字节跳动出品的零代码 AI 智能体搭建平台:描述一个机器人、拖拽搭好工作流、接上知识库和插件,就能发布到聊天应用。2023 年 11 月国际版上线(比 OpenAI 的 GPTs 只晚一周),2024 年春国内版「扣子」发布,借智能体热潮积累了数百万注册用户。
Then came four pivots in four years: after Manus went viral in spring 2025, Coze rushed out 扣子空间 (Coze Space); in late 2025 扣子开发平台 was renamed 扣子编程 with the verdict that drag-and-drop workflows were "a transitional form"; in January 2026 Coze 2.0 arrived with the slogan "职场AI,就用扣子" (skill store, cloud PC, AI video); and in June 2026 version 3.0 pushed multi-agent collaboration — even letting users plug in external coding agents like Claude Code and Codex.之后是四年四次转身:2025 年春 Manus 爆火后,扣子仓促推出「扣子空间」;2025 年底「扣子开发平台」改名「扣子编程」,官方定调拖拽搭工作流只是「过渡形态」;2026 年 1 月扣子 2.0 发布,口号「职场AI,就用扣子」(技能商店、云电脑、AI 视频);2026 年 6 月 3.0 版主打多智能体协作,甚至允许接入 Claude Code、Codex 等外部编程智能体统一指挥。
In August 2026, ByteDance folded the entire Coze team into the Doubao (豆包) organization, pushing "Doubao Work" (豆包工作) as its unified AI workplace brand. The platform still runs, but the direction changed: the homepage slogan dropped the old developer-platform pitch for "职场AI伙伴" (workplace AI companion). Confirm current quotas and prices on the official site.2026 年 8 月,字节跳动把扣子团队整体并入豆包体系,并推出统一 AI 办公品牌「豆包工作」。平台仍在运行,但方向变了:官网标语从原来的开发平台口径改为「职场AI伙伴」。最新额度与价格以官网为准。
Coze is the textbook case of a platform layer being eaten by the model layer: chatbots, then workflows, then AI coding — each wave absorbed the previous one's job, and Coze jumped four times in four years to stay on the board. The August 2026 merger into Doubao is not the end of the product, but it is the end of Coze as an independent bet. If you are an existing user, audit what you built: uneditable legacy apps and forced plan migrations are real costs. If you are choosing a platform today, Coze's no-code speed is still genuine — but weigh it against actively maintained self-hosted alternatives (Dify, FastGPT) and against ByteDance's own Doubao Work, which is where the resources are now flowing.
扣子是「平台层被模型层吃掉」的教科书案例:聊天机器人、工作流、AI 编程——每一波浪潮都吞掉上一波的工作,扣子四年跳了四次才留在牌桌上。2026 年 8 月并入豆包不是产品的终点,但意味着扣子作为独立下注的终点。如果你是老用户,先盘点已有资产:不可编辑的旧应用和强制迁移的套餐是真实成本。如果你今天才选型,扣子的零代码速度依然是真的——但要掂量两件事:持续维护的开源自托管方案(Dify、FastGPT),以及字节自家的豆包工作——资源正往那边流。
— 中国吧 AI Tools Hub Editorial Team
Who Should Use Coze?谁适合使用Coze?
✓ Good Fit For适合以下场景
- Non-developers who want a no-code agent prototype in an afternoon想一下午搭出智能体原型的非开发者
- Teams already inside the ByteDance/Doubao ecosystem已在字节/豆包生态内的团队
- Workplace assistant scenarios matching the current "职场AI伙伴" direction契合当前「职场AI伙伴」定位的办公助手场景
✕ Not Ideal For不适合以下场景
- Long-term production bots — legacy apps became uneditable in 2026长期生产级机器人——2026 年旧版应用已不可编辑
- Self-hosting needs — the coze-studio open-source edition stalled in 2026-02需要自托管——开源版 coze-studio 停更于 2026-02
Getting Started with CozeCoze 快速开始
1. Sign up at coze.cn (China) or coze.com (international) and check the latest migration notices first在 coze.cn(国内)或 coze.com(国际)注册,先看一遍最新迁移/调整公告
2. Audit existing assets: old AI-generated apps may no longer be editable or usable盘点已有资产:旧版 AI 生成式应用可能已无法编辑或使用
3. Create a bot: describe it, drag a workflow, attach knowledge base and plugins, then test in preview新建机器人:描述需求、拖拽工作流、挂知识库和插件,在预览里测试
Key Features核心功能
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No-Code Workflow Builder零代码工作流搭建 — Drag-and-drop canvas for intents, plugins, knowledge bases, and long-term memory — prototype a bot without writing code.拖拽式画布编排意图、插件、知识库与长期记忆,不写代码也能搭出机器人。
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Plugins & Knowledge Bases插件与知识库 — A plugin store plus document/table/image knowledge bases so bots can call tools and answer from your data.插件商店加上文档/表格/图片知识库,让机器人能调用工具、用你的数据回答。
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Multi-Agent Collaboration (v3.0)多智能体协作(3.0) — Since June 2026, multiple agents can work in one project space — even external coding agents like Claude Code and Codex.2026 年 6 月起,一群智能体可在同一项目空间协作,甚至接入 Claude Code、Codex 等外部编程智能体。
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Workplace AI Companion Direction职场 AI 伙伴定位 — Post-merger positioning: skill store, cloud PC, and AI video features aimed at everyday office scenarios.合并后定位:技能商店、云电脑、AI 视频等能力,面向日常办公场景。
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Publishing (Check Current Status)发布(请核对现状) — Historically published to chat apps and APIs; several cross-platform entries (Doubao, Douyin enterprise accounts) are being phased out in 2026 — verify on the official site.历史上可发布到聊天应用与 API;2026 年豆包、抖音企业号等跨端入口陆续下线——以官网当前状态为准。
Pros & Cons优缺点
✓ Good Fit For适合以下场景
- Genuinely zero-barrier agent building — fastest path from idea to demo真正的零门槛智能体搭建,从想法到 Demo 最快的一条路
- Rich plugin and knowledge-base ecosystem in Chinese中文插件与知识库生态丰富
- Backed by ByteDance's model stack (Doubao models)背靠字节模型栈(豆包模型)
- Multi-agent collaboration keeps it relevant in the agent era多智能体协作让它在智能体时代仍有位置
✕ Not Ideal For不适合以下场景
- Legacy apps became uneditable/unusable in 2026 — platform pivots strand user assets2026 年旧版应用不可编辑/不可用,平台转向会让用户资产"搁浅"
- Open-source edition coze-studio has had no release since 2026-02开源版 coze-studio 自 2026-02 起无新版本
- Credit-based billing transparency has drawn user complaints积分制计费透明度曾引发用户投诉
Use Cases应用场景
Popular ways people use Coze.人们使用Coze的常见场景:
🎧 Customer-Service Bots客服机器人
Attach a product knowledge base and let the bot answer FAQs around the clock.挂上产品知识库,让机器人 7×24 回答常见问题。
📚 Knowledge Q&A Assistants知识问答助手
Turn internal docs into a conversational assistant for onboarding and training.把内部文档变成对话式助手,用于新人培训与答疑。
🏢 Workplace Efficiency Agents办公效率智能体
Fit the current "职场AI伙伴" direction: meeting notes, doc drafting, and workflow automation.契合当前「职场AI伙伴」定位:会议纪要、文档起草、工作流自动化。
✍️ Content Generation Workflows内容生成工作流
Chain prompts and plugins into repeatable content pipelines for marketing teams.把提示词和插件串成可复用的内容流水线,服务营销团队。
Similar AI Tools相似 AI 工具
If Coze doesn't fit your needs, here are other popular AI tools you might consider:如果Coze不符合你的需求,可以看看这些热门 AI 工具: