What Is Krea?Krea 是什么？
Krea is a browser-based AI creative platform for images and short video. Its signature surface is the realtime canvas: visuals update live as you paint, sketch or adjust inputs, instead of one prompt submission per render. Around it sits a model hub — Krea's own Krea 1 (public beta 31 July 2025, built with Black Forest Labs) and Krea 2 (a style and aesthetic model, with a faster Krea 2 Turbo from June 2026), plus third-party image and video models such as Flux, Veo, Kling and Seedance under one subscription, metered in compute units rather than a fixed image count. The company says the platform has more than 30 million users in its Krea 3 announcement (one October 2026 roundup says more than 35 million) — the user count is a vendor figure and the two counts disagree, so this page does not use either as a selling claim. Krea also offers LoRA training on a product, person or style, upscaling, a node-based workflow editor, a Krea Agent and an App Builder on paid plans.Krea 是浏览器端的 AI 创意平台，做图像与短视频。招牌是实时画布：边画、边勾草图、边调输入，画面实时跟着变，而不是每渲染一次就要重新提交一次提示词。画布之外是一个模型聚合入口——自家 Krea 1（2025-07-31 公开 beta，与 Black Forest Labs 合作）与 Krea 2（风格与美学模型，2026-06 出更快的 Krea 2 Turbo），以及 Flux、Veo、Kling、Seedance 等第三方图像、视频模型，都装进一个订阅里，按计算单元计量、不是按固定张数。公司在 Krea 3 发布稿里称平台用户超 3000 万（另一家 2026-10 横评写超 3500 万）——用户数是厂商口径且两处打架，本页不拿它当卖点。Krea 还提供针对产品、人物或风格的 LoRA 训练、超分、节点式工作流编辑器，付费档含 Krea Agent 与 App Builder。
The October 2026 addition is Krea 3, an image-editing model that opened in beta on 15 October 2026 and is aimed at production editing at volume: change the scene around a product while the label and logo stay sharp, swap materials and light on a room, localise a poster, or extend one ad into a series — with the same character or product held consistent across edits. Per Krea's own launch post, most edits return in under 8 seconds end to end at native 2K (up to 4K for print and campaign assets per third-party coverage), leave untouched what was not asked to change, and can draw on up to 6 reference images per edit — note the divergence: Krea's Krea 3 product page headline says up to eight references, while the launch blog post and its FAQ both say up to 6, so this page uses 6 and treats 8 as unverified. Krea 3 is live on krea.ai, through the Krea API and via partners including fal, Together AI, OpenRouter, Replicate, Hedra and Nous Research. One gating fact: third-party coverage says Krea 3 Ultra requires a Max plan or above. For image-editing comparisons on this site, see best AI image editors 2026 and Luma for video-side generation.2026-10 的新增是 Krea 3：图像编辑模型，2026-10-15 起 beta，面向成批量的生产级编辑：换产品周围的场景、标签与 Logo 保持清晰；换房间的材质与光线；本地化一张海报；把一条广告延展成系列——同时让同一角色、同一产品在多次编辑里保持一致。按 Krea 发布稿口径，多数编辑端到端 8 秒内返回、原生 2K（第三方报道称最高可到 4K，供印刷与 campaign 素材），没让改的部分保持不动，单次最多用 6 张参考图——注意分歧：Krea 3 产品页标题写最多 8 张参考图，而发布博文与 FAQ 均写最多 6 张，本页采用 6 张、把 8 张视为未核实口径。Krea 3 已在 krea.ai 上线，也经 Krea API 与 fal、Together AI、OpenRouter、Replicate、Hedra、Nous Research 等合作方提供。还有一个门槛事实：第三方报道称 Krea 3 Ultra 需要 Max 档及以上。本站图像编辑对比见 2026 最好的 AI 图像编辑器榜单；视频生成一侧见 Luma。
Verdict: Krea earns its subscription when iteration is the work — concepting, look development, and turning one approved product shot into a whole set. The realtime canvas is the reason to try it free: if live feedback does not change how you explore, the hub alone is not worth a seat. Krea 3 is the reason to stay for production teams: sub-8-second, 2K, reference-consistent edits at six cents are a catalog economics story, not a demo trick — but verify it on your own product photos, labels and faces before committing, because vendor speed and consistency claims are measured on Krea's own jobs. Budget in compute units, not images: premium video models burn units fast, and Basic, Pro and Max units do not roll over. Start free, confirm the commercial licence, and buy the tier whose unit count survives one real week of your workload.
实在的结论：Krea 的订阅只有在“迭代本身就是工作”时才值——概念探索、风格定调、把一张定稿产品图延展成一整套。实时画布是免费试的理由：如果实时反馈没改变你的探索方式，光一个模型聚合入口不值一个席位。Krea 3 是生产团队留下的理由：8 秒内、2K、参考图一致、6 美分一次的编辑，是目录经济学、不是演示花招——但掏钱前先拿自己的产品图、标签与人脸验一遍，因为厂商的速度与一致性宣称是在它自己的任务上测的。按计算单元做预算、别按张数：高级视频模型烧单元很快，且 Basic、Pro、Max 的单元不结转。先免费试、确认商用许可，再买一个能扛住你真实一周工作量的档位。
— 中国吧 AI Tools Hub Editorial Team
Who Should Use It?谁适合用？
✓ Good Fit For适合以下场景
- E-commerce and marketing teams turning one packshot into a series电商与市场团队：把一张定稿图延展成系列
- Concept artists and designers who iterate visually, not by re-prompting概念美术与设计师：靠画面迭代、不是靠反复改提示词
- Teams that need the same product or character held consistent需要同一产品、同一角色保持一致的团队
✕ Not Ideal For不适合以下场景
- Anyone who needs one hero image and nothing else只要一张主视觉、别无其他的人
- Users who want a fixed per-image price on the platform plans想在平台订阅里按固定单张价结算的人
- Teams that need guaranteed commercial-licence terms without checking要求商用许可条款、又不愿核对的人
Getting Started快速开始
1. Start free: 100 units a day, realtime canvas, Krea 2 drafts1. 先免费：每日 100 单元、实时画布、Krea 2 打草稿2. Test Krea 3 on your own product photo: label, face, repeat edit2. 拿自己的产品图试 Krea 3：标签、人脸、重复编辑3. Count one real week of units, then pick the tier — checkout total wins3. 数清真实一周的单元消耗再选档——以结算价为准Key Features核心功能
- Realtime Canvas: Paint and Watch It Change实时画布：边画边变 — Visuals update live as you paint, sketch or adjust inputs, instead of one render per prompt submission.边画、边勾草图、边调输入，画面实时跟着变，而不是每提交一次提示词才渲染一次。
- Model Hub: Krea 1/2 Plus Third-Party Models模型聚合：Krea 1/2 + 第三方模型 — One subscription reaches Krea 1, Krea 2 and Krea 2 Turbo plus Flux, Veo, Kling, Seedance and more, metered in compute units.一个订阅打通 Krea 1、Krea 2 与 Krea 2 Turbo，以及 Flux、Veo、Kling、Seedance 等，按计算单元计量。
- Krea 3: Reference-Consistent Editing (Beta)Krea 3：参考图一致性编辑（beta） — 15 October 2026 beta: native 2K, under-8-second edits per Krea, up to 6 references, region edits and bounding-box placement.2026-10-15 beta：原生 2K、官方称 8 秒内、最多 6 张参考图、区域编辑与框选定位。
- LoRA Training on Your Product, Person or StyleLoRA 训练：你的产品、人物或风格 — Train a LoRA so a brand packshot or recurring character stays the same across images; limits vary by plan.训练 LoRA，让品牌定稿图或常驻角色在多张图里保持一致；额度随档位而异。
- Nodes, Agent and API for Production Use节点、Agent 与 API：供生产使用 — Node-based workflow editor, Krea Agent and App Builder on paid plans; Krea 3 API at $0.03 (1K) / $0.06 (2K) per image.节点式工作流编辑器、Krea Agent 与 App Builder 在付费档；Krea 3 API 价 1K $0.03/张、2K $0.06/张。
Pros & Cons优缺点
✓ Pros优点
- Realtime canvas genuinely changes iteration speed for visual exploration实时画布确实改变了视觉探索的迭代速度
- Krea 3 pairs speed with consistency at a catalog-friendly per-image priceKrea 3 把速度与一致性配上目录友好的单张价
- One subscription covers many image and video models一个订阅覆盖多个图像与视频模型
- Free daily units let the canvas be tested before paying每日免费单元可先试画布再掏钱
✕ Cons缺点
- Subscription prices disagree across sources — old annual figures mislead订阅价各家打架——旧年付数字会误导
- Free-plan commercial licence terms disagree across sources免费档商用许可条款各家说法不一
- Krea 3 reference limit is 6 per the launch post, 8 per the product pageKrea 3 参考图上限发布稿写 6 张、产品页写 8 张
- Premium video models burn compute units fast; plan units do not roll over高级视频模型烧单元很快；档位单元不结转
Use Cases应用场景
Popular ways people use it.常见用法：
🛍️ One Packshot Into a Whole Campaign一张定稿图延展成整套 campaign
Turn a phone snapshot into a studio packshot, then into colorways and lifestyle shots with the product intact.手机快照变影棚定稿图，再延展成多配色与生活场景图，产品保持不变。
🏠 Materials and Light Before Anything Is Built动工前先看材质与光线
Architects and product designers test materials and light on a room or object before it is built.建筑师与产品设计师在动工前先看房间或物件的材质与光线。
🌍 Localise One Poster Into Many Markets一张海报本地化到多个市场
Localise a poster into another language or extend one ad into a series without re-shooting.把海报本地化到另一种语言，或把一条广告延展成系列，不用重拍。
🎬 A Consistent Cast Across a Series同一批角色贯穿整个系列
Keep the same characters on a new street, in a new pose, under new light, shot after shot.让同一批角色在新街道、新姿态、新光线下一张接一张保持一致。
Similar AI Tools相似 AI 工具
Related pages on this site: best AI image editors 2026 for the editing-model ranking Krea 3 competes in, and Luma for video generation. If the job is a single finished illustration rather than iteration, a single-model specialist may beat a hub.本站相关页：2026 最好的 AI 图像编辑器榜单（Krea 3 参与竞争的榜单）与 Luma（视频生成）。如果工作只是一张成品插画、不是迭代，单模型专精工具可能比聚合入口更合适。