What Is Leonardo AI?Leonardo AI 是什么？
Leonardo AI is a generative creative platform at leonardo.ai for making and editing AI images and videos: concept art, characters, product visuals, advertising concepts, social-media assets, and game art. The free plan gives you 150 Fast Tokens a day — enough to learn the platform and produce casual work.Leonardo AI 是 leonardo.ai 上的生成式创意平台，做 AI 图像和视频：概念图、角色、产品视觉、广告创意、社媒素材、游戏美术都能做。免费档每天 150 Fast Token，学着玩、做日常小图都够用。
Instead of one model, Leonardo bundles its own models — Lucid Origin, Lucid Realism, Phoenix — with third-party image and video models, including Veo 3, Sora 2 and Kling for video. The toolbox covers Elements (train reusable style concepts), Flow State ideation, background removal, upscaling, canvas editing, and a Creative Engine API.它不押注单一模型：自有模型 Lucid Origin、Lucid Realism、Phoenix 叠加第三方图像与视频模型，视频端接入了 Veo 3、Sora 2、Kling。工具箱有 Elements（训练可复用的风格概念）、Flow State 灵感发散、去背景、超分、画布编辑，以及 Creative Engine API。
Tokens are the platform currency: fast generations spend Fast Tokens, and unused daily tokens do not roll over on the free plan. Paid tiers start at Essential $12/month (8,500 tokens), Premium $30/month (25,000 tokens plus unlimited relaxed image generation on select models), and Ultimate $60/month (60,000 tokens plus relaxed video) — annual billing saves up to 20%. Its standout for game teams is 3D texture generation (UV-mapped albedo, normal, and roughness maps).Token 是平台货币：快速生成消耗 Fast Token，免费档每天的额度不用完不累计。付费档 Essential $12/月（8500 Token）、Premium $30/月（25000 Token，指定模型无限 relaxed 慢速生成）、Ultimate $60/月（60000 Token，加视频 relaxed），年付省 20%。游戏团队最看重的是 3D 纹理生成（UV 展开的 albedo、法线、粗糙度贴图）。
Leonardo AI earns its place when you need one studio instead of five subscriptions: the multi-model lineup plus genuine game-asset tooling (3D textures, consistent characters) is something Midjourney and Ideogram simply don't offer. Start on the free 150 daily tokens and judge it by output, not hype — if you burn through tokens in an afternoon, Premium's unlimited relaxed generation is the honest upgrade path. Confirm current token costs on leonardo.ai before committing.
当你需要的是一个工作室而不是五个订阅时，Leonardo AI 才值：多模型一站式加真正的游戏资产工具（3D 纹理、角色一致性），这是 Midjourney 和 Ideogram 给不了的。先拿每天 150 免费 Token 按出图效果评判，别看 hype——如果一下午就烧光额度，Premium 的无限 relaxed 慢速生成才是诚实的升级路线。付费前到 leonardo.ai 确认最新 Token 消耗。
— 中国吧 AI Tools Hub Editorial Team
Who Should Use Leonardo AI?谁适合使用Leonardo AI？
✓ Good Fit For适合以下场景
- Game developers and concept artists needing textures and character sheets游戏开发者与概念设计师：要纹理、角色设定图
- Marketers producing product visuals and ad campaign images营销与电商：做产品视觉、广告投放配图
- Creators who want image and video models in one subscription创作者：图像和视频模型想在一个订阅里解决
✕ Not Ideal For不适合以下场景
- Users who want the absolute best painterly art direction追求极致绘画感艺术指导的用户（Midjourney 更强）
- People who need readable text inside images需要在图里放可读文字的用户（Ideogram 更准）
Getting Started with Leonardo AILeonardo AI 快速开始
1. Sign up at leonardo.ai and claim your 150 daily Fast Tokens到 leonardo.ai 注册，领取每天 150 Fast Token2. Pick a model for the job — Phoenix for realism, Lucid for stylized looks按任务选模型：写实选 Phoenix，风格化选 Lucid3. Generate, then refine with canvas editing, upscaling, or Flow State variations生成后用画布编辑、超分或 Flow State 出变体精修Key Features核心功能
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Multi-Model Studio多模型一站式 — Own models Lucid Origin, Lucid Realism and Phoenix alongside third-party image and video models — switch without new subscriptions.自有 Lucid Origin、Lucid Realism、Phoenix 叠加第三方图像与视频模型，不用另开订阅就能换。
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Game Asset Tooling游戏资产工具 — 3D texture generation with UV-mapped albedo, normal and roughness maps, plus consistent character workflows.3D 纹理生成（UV 展开的 albedo、法线、粗糙度贴图），角色一致性工作流。
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Elements & TrainingElements 风格训练 — Train reusable visual concepts and personal models; higher tiers allow 10–50 personal models.训练可复用的视觉概念与个人模型，高档位支持 10–50 个个人模型。
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Image-to-Video图生视频 — Animate stills with integrated video models including Veo 3, Sora 2 and Kling.接入 Veo 3、Sora 2、Kling，把静帧变成视频。
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Creative Engine APIAPI 接入 — Connect Leonardo's generation tools to your own apps and pipelines.把 Leonardo 的生成能力接进自己的应用与工作流。
Pros & Cons优缺点
✓ Good Fit For适合以下场景
- 150 free Fast Tokens every day, no card needed每天 150 免费 Fast Token，不用绑卡
- Multiple image and video models inside one interface图像、视频多模型装在一个界面里
- Genuine game-dev tooling: 3D textures, character consistency真·游戏向工具：3D 纹理、角色一致性
- Train your own style concepts with Elements用 Elements 训练自己的风格概念
✕ Not Ideal For不适合以下场景
- Free creations are public; privacy needs a paid plan免费作品公开，隐私要付费档
- Per-image generation is slower than some rivals单张生成比部分竞品慢
- Token costs for premium models and video burn the free allowance fast高级模型和视频烧 Token 很快，免费额度不经花
Use Cases应用场景
Popular ways people use Leonardo AI.人们使用Leonardo AI的常见场景：
🎮 Game Art & Textures游戏美术与纹理
Generate concept art, props, and UV-mapped 3D textures for game pipelines.为游戏管线生成概念图、道具和 UV 纹理。
🛍️ Product Visuals产品视觉
Produce product shots, ad concepts, and campaign images with background removal.做产品图、广告创意，去背景一键搞定。
👤 Characters & Social Assets角色与社媒素材
Design consistent characters and social-media visuals with Flow State ideation.用 Flow State 发散灵感，设计统一角色与社媒视觉。
🔧 Prototyping创意打样
Prototype creative directions quickly before committing to production work.正式投产前快速验证创意方向。
Similar AI Tools相似 AI 工具
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