What Is Recraft?Recraft 是什么？
Recraft is an AI image and vector platform built for designers, not for one-off picture generation. Its V4 models (February 2026) and V4.1 successors cover raster and vector generation, image editing (inpainting, outpainting, object removal, background change), and a mockup step that maps art onto 3D objects such as mugs and books. The differentiator is native vector output: V4.1 Vector and V4.1 Pro Vector produce editable SVG with discrete colour regions, so a logo's shapes come out clean and separable rather than traced from a bitmap — exportable as SVG, PDF, PNG, JPG, TIFF or Lottie, with a Vectorize tool converting your own images to SVG. Positioning against this site's realtime-canvas tool is explicit: Krea is for live visual iteration, Recraft is for delivering assets a brand team can edit later; for the editing-model ranking both compete in, see best AI image editors 2026.Recraft 是为设计师做的 AI 图像与矢量平台，不是为了一次性出图。V4 系列（2026-02）与后续 V4.1 覆盖光栅与矢量生成、图像编辑（内补、外扩、去物体、换背景），以及把画面贴到马克杯、书本等 3D 物体上的样机步骤。真正的差异点是原生矢量输出：V4.1 Vector 与 V4.1 Pro Vector 生成的 SVG 颜色区域彼此独立，Logo 的形状干净、可拆分，而不是从位图描摹来的——可导出 SVG、PDF、PNG、JPG、TIFF 或 Lottie，还有把你自己的图转成 SVG 的 Vectorize 工具。与本站实时画布工具的定位分野很明确：Krea 是为实时视觉迭代，Recraft 是为交付品牌团队日后能改的资产；两者共同参与的编辑模型榜单见 2026 最好的 AI 图像编辑器。
The brand workflow is the second half of the product. Upload existing brand assets, logos, colour palettes and illustrations and Recraft learns the visual identity, so new assets match the brand language across hundreds of generations; V4 Styles adds style-consistent generation with Precise and Flexible modes, priced per generation (raster about $0.035, vector about $0.05, style creation about $0.005 per third-party API aggregators). Colour control is exact: pass RGB colours and an optional background colour per request and the model works inside that palette. Credit costs inside the app run about 4 credits for a V4.1 Vector image and 12 for Pro Vector, with video generation consuming substantially more than images. Note the free-plan divergence: most sources say 50 daily credits, while one comparison phrases free use as 3 generations per style a day — this page uses the 50-credit figure and treats the other phrasing as an alternative description of the same free tier.品牌工作流是产品的另一半。上传现有品牌资产、Logo、配色与插画，Recraft 学会视觉识别，之后成百次生成都贴合品牌语言；V4 Styles 再加风格一致生成（Precise 精确与 Flexible 灵活两种模式），按次计价（第三方 API 聚合口径：光栅约 $0.035、矢量约 $0.05、创建风格约 $0.005）。配色控制是精确的：每次请求传入 RGB 颜色与可选背景色，模型就在该配色内工作。应用内积分消耗约 V4.1 Vector 4 积分、Pro Vector 12 积分，视频生成比图像贵得多。注意免费档口径分歧：多数来源写每日 50 积分，另一家对比写“每个风格每日 3 次生成”——本页采用 50 积分口径，把后者视为同一免费档的另一种表述。
Verdict: Recraft earns its subscription when the output must survive later editing — a logo set, an icon system, a brand illustration library. If the deliverable is a single raster hero image, a general image model is cheaper and often prettier. The buying test is concrete: generate one logo, export the SVG, recolour two shapes and scale it to billboard size; if that workflow is not the job, do not pay for it. Budget in credits per asset type, not per month: vector and Pro generations cost multiples of a raster draft, and video is a different budget line entirely. Start free, confirm the commercial terms on the paid tier, and buy the tier whose credit count survives one real brand batch.
实在的结论：Recraft 的订阅只有在产出必须经得起日后编辑时才值——一套 Logo、一组图标、一个品牌插画库。如果交付物只是一张光栅主视觉，通用图像模型更便宜、往往也更好看。购买测试很具体：生成一个 Logo、导出 SVG、改两个形状的颜色、放大到广告牌尺寸；如果这套流程不是你的工作，就别为它掏钱。按资产类型算积分预算、别按月算：矢量与 Pro 生成是光栅草稿的数倍价，视频是另一条预算线。先免费试、确认付费档商用条款，再买一个能扛住你真实一批品牌任务的档位。
— 中国吧 AI Tools Hub Editorial Team
Who Should Use It?谁适合用？
✓ Good Fit For适合以下场景
- Brand and marketing teams needing logos, icons and illustrations as SVG需要 Logo、图标、插画皆为 SVG 的品牌与市场团队
- Designers building a consistent asset library from brand styles用品牌风格建一致资产库的设计师
- Developers embedding vector generation via the API经 API 嵌入矢量生成的开发者
✕ Not Ideal For不适合以下场景
- Anyone who only needs one finished raster image只要一张成品光栅图的人
- Photorealistic hero shots where realism beats editability写实度优先于可编辑性的写实主视觉
- Teams that need a fixed per-image price on every plan要求每个档位都有固定单张价的团队
Getting Started快速开始
1. Start free: 50 credits a day, one logo, export the SVG1. 先免费：每日 50 积分、做一个 Logo、导出 SVG2. Test brand styles: upload assets, generate a batch, check consistency2. 试品牌风格：上传资产、成批生成、验一致性3. Count credits per asset type, then pick the tier — checkout total wins3. 按资产类型数清积分再选档——以结算价为准Key Features核心功能
- Native SVG Vectors: Logos, Icons, Illustrations原生 SVG 矢量：Logo、图标、插画 — V4.1 Vector generates editable SVG directly from prompts, not traced from bitmaps, with discrete colour regions.V4.1 Vector 直接从提示词生成可编辑 SVG、不是从位图描摹，颜色区域彼此独立。
- Brand Styles: Your Identity, Applied at Scale品牌风格：你的识别，成批应用 — Upload brand assets and palettes; Recraft learns the visual identity and applies it across generations, with Precise and Flexible modes.上传品牌资产与配色，Recraft 学会视觉识别、成批应用，含精确与灵活两种模式。
- Exact Palette Control精确配色控制 — Pass RGB colours and an optional background colour per request; the model works inside that palette.每次请求传入 RGB 颜色与可选背景色，模型在该配色内工作。
- Editing and Mockups in One Place编辑与样机一处完成 — Inpainting, outpainting, object removal and background change, plus mapping art onto 3D objects such as mugs and books.内补、外扩、去物体、换背景，外加把画面贴到马克杯、书本等 3D 物体上。
- API for Products at ScaleAPI：供产品规模化使用 — Per-generation API pricing (vector about $0.08 per image) for teams building Recraft into products.按次计价的 API（矢量约 $0.08/张），供把 Recraft 嵌进产品的团队使用。
Pros & Cons优缺点
✓ Pros优点
- True native SVG output — the only vector-native option among general image tools真正的原生 SVG 输出——通用图像工具里唯一的矢量原生选项
- Brand styles and palette control keep large batches consistent品牌风格与配色控制让大批量产出保持一致
- Paid plans keep full ownership and commercial rights after cancellation付费档取消后仍保留完整所有权与商用权
- Free daily credits let the SVG workflow be tested before paying每日免费积分可先试 SVG 流程再掏钱
✕ Cons缺点
- Old Advanced $27 and Pro $48 tiers still circulate in stale roundups旧 Advanced $27 与 Pro $48 档仍在过时横评里流传
- Pro packaging is described two ways (fixed tier vs credit tiers)Pro 包装有两种表述（固定档 vs 积分档）
- Free-plan images are public, Recraft-owned and non-commercial免费档图片公开、归 Recraft 所有、不可商用
- Video generation consumes credits far faster than images视频生成烧积分远快于图像
Use Cases应用场景
Popular ways people use it.常见用法：
🏷️ A Logo Set, Not a Logo Image一套 Logo，而不只一张 Logo 图
Generate a logo as SVG, then recolour, rescale and export variants for every surface.把 Logo 生成为 SVG，再改色、缩放、导出各种载体版本。
🧩 An Icon System in One Style同一风格的一组图标
Build an icon set from one brand style so every icon reads as part of the same system.用一个品牌风格建一组图标，让每个图标都像同一系统的一部分。
📦 Packaging and Mockups Before Print印刷前先看包装与样机
Map art onto mugs, books and packaging mockups to approve a design before production.把画面贴到马克杯、书本与包装样机上，生产前先定稿。
📣 Campaign Art in Brand Colours品牌色里的 campaign 素材
Generate posters and social art locked to exact brand RGB colours, batch after batch.一批量产锁定精确品牌 RGB 颜色的海报与社媒素材。
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Related pages on this site: best AI image editors 2026 for the ranking Recraft competes in, Krea for realtime-canvas iteration, and Luma for video generation. If the job is a single raster illustration, a general image model may beat a vector specialist.本站相关页：2026 最好的 AI 图像编辑器榜单（Recraft 参与竞争的榜单）、Krea（实时画布迭代）与 Luma（视频生成）。如果工作只是一张光栅插画，通用图像模型可能比矢量专精工具更合适。